Analysis of The Marketplace
Many sponsored posts attempt to lure individuals with discount offerings on services or products. Often times they use imagery to explain the advantage of their service or product over another. Another tactical use of imagery used frequently involves imagery of highly relatable or trending content.
Personally, I find most ads annoying, but the worst ones falsely advertise, luring you in with imagery that doesn't actually reflect the product or service at all. For example, there are many mobile game companies that use fake ads for their games. It is highly misleading and unprofessional.
Creating ads that are not only relatable and relevant, but also an accurate representation of the product or service is imperative to successful marketing. Misleading, irrelevant, or unrelatable ads are not only less effective, but can also be damaging to a business's reputation and online presence.
Traditional Advertising VS Social Media Advertising
There are many different forms of traditional advertising. Some forms that are typically static images include newspapers, magazines, and billboards. These forms of advertising have been around for a long time and are still used today.
Next, we have the radio, which allows for listeners to hear a description of a product or service, without having a visualization of it. The television became a main source of advertising shortly after its beginning. It's ability to display images while playing audio made it very effective at keeping people attentive and communicating information. The use of dramatic effects and appeal to emotion help maintain its position as one of the best advertising platforms to this day.
Now that the internet has been widely adopted and is used on a daily basis, it has become a commonplace for businesses to advertise their products and services. Social media advertising differs from most traditional advertising in the way that it is much easier for small companies and individuals to advertise their products. Developers have engineered algorithms to be able to deliver targeted ads to audiences that may find some particular content to be relatable.
Online, ads can be delivered to specific audiences based off of their browsing history and interactions with certain websites. More traditional forms of advertising target a broad audience and subscribers or locals, while social media marketing is often tailored to individuals that are found dabbling in similar content on their own time. I find social media marketing to be more effective more smaller businesses, while more traditional forms can be more effective for large scale organizations.
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