Week 14 Part A: What we Learn from Google Analytics

My Google Analytics

    For Dun Central's website, DunCentral.com I find the most important analytics to be the Audience Overview and the Acquisition Overview, and these will allow me to observe which channels users use to find my website, as well as which country they are viewing from. This will allow me to optimize my marketing strategy and be able to offer shipping to countries that are interested in my products. I also need to track the amount of users that browse my website, and their behavior, which can be done through the Audience Overview. These analytics will be a helpful tool in growing Dun Central's online presence.