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Week 17: Wrapping It Up

Wrapping It Up      I have learned extensive amounts of useful knowledge this semester regarding how businesses use social media for online advertising and marketing. Coincidentally, just a few weeks before the semester started I had decided to begin developing and marketing my brand, Dun Central. The tools and skills that I have learned from this class are sure to assist me in maintaining my online presence. I can use what I learned about social media analytics to determine what kind of content is most effective for my business as it grows and changes.     My perspective on social media was expanded this semester. Before taking this course, I had minimal knowledge surrounding social media marketing. I have learned that there is a lot of things that need to be done behind the scenes, such as creating the content to post in the first place, replying to comments and messages, reviewing analytics, and maintaining a consistent schedule. It's also important for a business to find their

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